Each year, countless mailings pour into American homes with offerings of sales, discounts, and other enticing offers.Lawn services at reduced prices. Banks offering free checking. Electronic stores with discounts on laptops and flat screen TVs.But just as important as getting these messages out, is getting them into the hands of the right people. Since 1972, Paramount Lists has been doing just that - providing direct marketing services that will allow businesses to build their brand, engage customers, and sell their products and services to the businesses and consumers who need them. The third-generation, Erie-based business at 3126 Peach Street has been doing this by steadily building and strengthening its reputation as a leading expert in buyer behavior. "Our clients are just about anyone who does direct mail or e-mail as a means of contacting their customers," notes Founder Ralph Genovese. "It could be someone who just mails to their customers or someone who is looking to mail other lists to gain new customers." 
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