| Analytics Paramount's Analytics creates highly targeted mailing lists to improve response rates. Predictive models are typically used with larger companies. These models are not used so much with smaller companies due to the expense. Paramount can make this a practical option with any company! With Paramount, our custom modeling is offered free of charge. The cost is at a per thousand names basis, at the same rates you buy names today. Modeling Process A simple 5 step process eliminating the guess work of list selection: 1. Upload - Match your customer list with Paramount's compiled lists. 2. Profile - Customer information is summarized into a report. 3. Model - Process determines the features of your customers that are similar or different to non-customers. Using the features that make a person more likely to respond as an equation. 4. Report - Summary that explains the model. 5. Build List - Apply selects and filters from other fields to build a list. |
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